Hair color is no longer just about the shade — it’s about how it makes you feel: comfortable on the scalp, soft on the hair, aligned with your values, and beautiful long after you leave the salon. At Salon Amiche, our color philosophy reflects this shift. We choose formulas that protect the hair fiber, respect the scalp, and deliver luminous, modern results.

This is why we use Davines — a luxury Italian color line known for elevated performance, clean chemistry, and sustainable beauty.

If you’re curious about what makes Davines different from traditional color, here’s a clear and refined breakdown.

What Sets Davines Color Apart

Davines takes a thoughtful approach to every formula, blending biotechnology, naturally derived ingredients, and environmentally conscious practices. The result: high-performing color that supports long-term hair and scalp health.

Clean, Intentional Chemistry

Davines color is crafted with:

• Naturally derived lipids for softness
• Gentle, scalp-respecting alkalizers
• Low-ammonia or ammonia-free formulas
• Rich conditioning agents that leave hair silky and luminous

It’s luxury color without unnecessary harshness.

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Mask with Vibrachrom™ vs. Traditional Permanent Color

Traditional permanent color often relies on:

• High ammonia
• Strong chemical odors
• Harsh alkalinity
• Dyes that can weaken the hair over time

Davines Mask with Vibrachrom™ offers a more modern, elevated alternative.

Why Clients Love Mask with Vibrachrom™

• Low-ammonia, comfortable on the scalp
• Deep, dimensional color with long-lasting vibrancy
• Quinoa protein for elasticity and shine
• Phospholipid carriers for enhanced pigment deposit
• Smooth, soft, healthy-looking results

Mask creates rich, balanced tones with a luxurious finish — without the dryness often associated with traditional color.

A New Colour: Ammonia-Free Luxury

For clients who want the gentlest possible permanent color, A New Colour provides full performance with maximum comfort.

Benefits

• Ammonia-free
• Nourishing vegetable lipids
• Gentle on sensitive scalps
• Beautiful gray coverage
• Soft, radiant finish

This system is ideal for clients who prefer clean, mindful beauty with a refined aesthetic.

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Davines Demi-Color Systems: Present Time & View

Davines offers two distinct demi-permanent lines — each serving different tonal and cosmetic needs. At Salon Amiche, we select the perfect system based on the desired longevity, porosity, and tone.

Present Time: The Modern Conditioning Demi

A sophisticated demi color created for soft tone refinement, depth, and a natural grow-out.

Why Clients Love Present Time

• Ammonia-free
• Long-lasting demi deposit with a soft fade
• Enhances depth or refreshes tone
• Leaves hair silky, hydrated, and polished
• Perfect between major color appointments

It’s the ideal choice for dimension, blending, and tonal richness.

View: The Acidic Demi-Permanent Toner

View is Davines’ acidic, ultra-conditioning glossing system — known for its luminous shine and refined toning capability.

Why Clients Love View

• Acidic pH for exceptional softness and smoothness
• Incredible gloss and hair cosmeticity
• Ammonia-free and gentle on the scalp
• Beautiful tonal refinement for blondes and brunettes
• Perfect as a finishing toner or shine treatment
• Sheer, elevated, natural-looking results

View is the go-to system for toning blondes, refreshing highlights, balancing warmth, and creating a high-shine, premium finish.

How We Choose Between Present Time & View

View

Best for shine, glossing, post-lightening toning, refining warmth, and soft tonal shifts.

Present Time

Best for richer demi results, depth, tonal longevity, and subtle color changes.

Your stylist evaluates porosity, lifestyle, tone goals, and maintenance preferences to determine the ideal approach.

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Davines Lightening Systems: Mask, Liberty, Liberty Lightening Oil, Progress & A New

Davines blonding options offer controlled, predictable lift with a focus on hair integrity.

Mask Lighteners: Reliable lift with added conditioning.

Liberty Lightener: Formulated for balayage and freehand work — minimal swelling and beautiful tonal clarity.

Liberty Lightening Oil: A gentle oil-based lightener offering smooth lift with less disruption to the hair fiber.

Progress: High-performance blonde powder designed for maximum lift and fiber protection.

A New Colour Bleaching System: An ammonia-free lifting option ideal for delicate, refined blonding.

Why Clients Prefer Davines Lighteners

• Cleaner formulations
• Reduced odor
• Less scalp irritation
• Elegant tonal control
• Better hair condition post-lift

It’s blonding with intention, artistry, and respect for the hair.

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Why Clean Beauty Matters for Your Scalp

Your scalp is the foundation of healthy, beautiful hair. Traditional color systems can disrupt that balance, while Davines supports it.

Davines color is designed to:

• Reduce irritation
• Maintain natural moisture
• Support the skin barrier
• Leave hair softer and stronger over time

Clients consistently report that Davines simply feels better — because it is.